Why does every iPhone shot in Apple ads, be it on TV or in print show the time set to 9:42? This question has been arousing curiosity for years now that led to much speculation. Everybody knows with the fruit company, things don`t just happen. There has to be a reason.
Now former Apple exec Borcher claims he can solve the mystery as to why Apple iPhone ads always show the time 9:42. According to Borcher, 9:42 is the time when Apple launched the iPhone.
if you ever see an Apple ad, print or TV, you look at the time and it’s always going to be 9:42 and 9:42 is when we launched the iPhone.
While that might be true,there could be more to the story.
Apple VP Scott Forstall when asked about the 9:42 mystery, he explained it along the line of Borcher’s, but with more interesting details. Forstall says that the 9:42 reference is Apple trying to set the time on its images during product launches presentations to match that on the audiences’ watches.
We design the (product launch) keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience’s watches. But we know we won’t hit 40 minutes exactly.
And if you noticed, the time on the iPad is always 9:41. To that,Forstall says:
Yeah! And for the iPhone, we made it 42 minutes. It turned out we were pretty accurate with that estimate, so for the iPad, we made it 41 minutes. And there you are – the secret of the magic time.
Apple truly knows how to pay attention to details.
(Via BusinessInsider)If you found this post useful, hopefully hit the +1 (recommend) button ⇉
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